KUALA LUMPUR (April 22): The airasia super app has launched its latest product offering, airasia beauty, simultaneously in Malaysia and Indonesia to meet growing market demand for beauty and skincare products.

From skincare that caters to all skin types, an array of make-up for all occasions, fragrance, bath and body supplements for serious pampering, airasia beauty curates products inspired by real, everyday beauty routines.

In a statement today, the low-cost carrier said that accessible via the airasia super app (under the Beauty tab) and airasia.com/beauty, the platform features a wide range of brands including History of Whoo, Dr. Morita, Mediheal, The Mineraw, farmskin, Clio, Dashing Diva, Cosrx and many more, with authenticity guaranteed at a great value.

It said airasia beauty currently delivers within the Klang Valley, Malaysia, and Jakarta, Indonesia, by Teleport, AirAsia Digital's logistics venture.

Airasia super app head of e-commerce Lim Ben-Jie said e-commerce and home shopping had now become part of daily life.

"From our experience with airasia shop, we observed remarkable demand for our beauty products, and we decided to carve out airasia beauty as a stand-alone service, offering authentic beauty products delivered to your doorstep.

"We hope to share our products with the people of ASEAN by leveraging AirAsia’s unique internal talent, none other than our cabin crew and grooming instructors who are perfect beauty ambassadors. Beauty is part of their everyday regime, and they are experts in always looking great and flawless. The addition of airasia beauty will further diversify our super app lifestyle offering, bringing us a step closer to becoming ASEAN’s leading one-stop lifestyle and travel app.

“With airasia beauty, consumers can look forward to an integrated online shopping experience supported by real personal beauty tips, product reviews and favourite picks from our Allstars and other users.

"Kicking off in the Klang Valley in Malaysia and Jakarta in Indonesia, we have plans for nationwide expansion in Malaysia and Indonesia, followed by other ASEAN markets. We are working closely with various brands to introduce new products and exclusive bundles soon, so stay tuned for more exciting developments from airasia beauty,” he added.

In conjunction with the launch, airasia beauty is offering up to 50% off selected brands and free delivery within the Klang Valley from today until May 12.